
Paris Gateaux
Branding, Packaging Design


Paris Gateaux
Clean, bright and stylish, Paris Gauteaux is set to alter the image of the traditional bakery. They serve more than thirty deliciously different desserts, health-oriented mixed-grain bread, and private recipe drinks in a relaxing space.

Paris Gateaux had devised a highly unique visual process to define a brand’s emotional persona. Emotional branding is the bridge between corporation and consumers in today’s marketplace and it’s emphasizes the human connection between corporations and consumers; Emotional branding is more than a process or research technique; it is based on the connections the real force in commerce and that business and the street cannot survive separately.
