Associate Professor / Nanyang Technological University

Paris Gateaux

Branding, Packaging Design
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Paris Gateaux

Paris Gateaux

Clean, bright and stylish, Paris Gauteaux is set to alter the image of the traditional bakery. They serve more than thirty deliciously different desserts, health-oriented mixed-grain bread, and private recipe drinks in a relaxing space.

 Paris Gateaux had devised a highly unique visual process to define a brand’s emotional persona. Emotional branding is the bridge between corporation and consumers in today’s marketplace and it’s emphasizes the human connection between corporations a

Paris Gateaux had devised a highly unique visual process to define a brand’s emotional persona. Emotional branding is the bridge between corporation and consumers in today’s marketplace and it’s emphasizes the human connection between corporations and consumers; Emotional branding is more than a process or research technique; it is based on the connections the real force in commerce and that business and the street cannot survive separately.

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